The course curriculum trains young professionals to deal with complex logistical issues and plan events from thought to finish. This syllabus of MBA Event Management and Public Relations program has been developed after a thorough research and consultation with the industry professionals.

SEMESTER 01

• MANAGEMENT PRINCIPLES AND PRACTICES
• ORGANISATIONAL BEHAVIOUR
• INTRODUCTION TO EVENT MANAGEMENT & PR
• TYPES OF EVENT & EVENT PLANNING PROCESS
• EVENT BUDGETING
• COMPUTER APPLICATIONS IN EVENT MANAGEMENT

SEMESTER 02

• EVENT MANAGEMMENT PLAN WITH VENUE MANAGEMENT & OPERATIONS
• HUMAN RESOURCE MANAGEMENT
• EVENT PRODUCTION PROCESS
• EVENT MARKETING & SPONSORSHIP
• SPECIAL EVENTS – WEDDING PLANNING & LIVE EVENTS
• EVENT RESEARCH, TEAM & TIMELINE MANAGEMENT

SEMESTER 03

• EVENT ENTERTAINMENT & PRODUCTION MANAGEMENT
• ADVERTISING AND SALES PROMOTION
• BRAND MANAGEMENT
• EVENT HOSPITALITY, LAW & PERMISSIONS
• EVENT RISK AND SAFETY MANAGEMENT
• MEDIA MANAGEMENT

SEMESTER 04

• EVENT RISK MANAGEMENT
• SPECIAL EVENTS – MICE & CORPORATE EVENTS
• ADVANCE ASPECTS OF EVENT MANAGEMENT
• COMMUNICATION & CUSTOMER SERVICES
• CROWD & TRANSPORT MANAGEMENT
• MONITORING & EVALUATING THE EVENT